Forum

Tourism Related Panel Discussion

The Industry Forum, a key feature of J’pura Expo 2025, provides a platform for open dialogue on Sri Lanka’s evolving tourism landscape and its impact on local businesses. This year’s forum focuses on the growing challenges of overtourism, especially its effects on Small and Medium Enterprises (SMEs) and the rise of the tourism mafia, which threatens fair competition and damages Sri Lanka’s international image. Around 4
panelists representing industry associations, SMEs, government agencies, and tourism stakeholders will engage in meaningful discussions aimed at building a sustainable and ethical tourism sector.

Key Takeaways

  • Gain insights into how overtourism pressures SMEs and impacts profitability.
  • Understand the influence of the tourism mafia on fair business practices and local entrepreneurs.
  • Explore practical solutions to help SMEs thrive despite tourism pressures.
  • Learn strategies for curbing unethical practices and promoting fair competition.
  • Contribute to recommendations for a sustainable and ethical tourism industry in Sri Lanka.